About Sift: Fraud Prevention Company Trusted by 700+ Brands

The Fraud Platform That Turns Risk Into Revenue

Sift continues to optimize the risk-reward equation for every digital business.

Empowering Digital Businesses Across the Globe

Our deep investments in machine learning and user-centric insights, a data network scoring 1 trillion events per year, and a commitment to long-term customer success empower more than 700 customers to grow fearlessly with Sift. Brands including DoorDash, Yelp, and Poshmark rely on Sift's AI-powered platform to unlock growth and deliver seamless consumer experiences.

Key Metrics

Sift's Powerhouse Leadership Team

Executives

Marc Friend
Chief Executive Officer
Marc Friend is Sift's Chief Executive Officer. As a Silicon Valley veteran and current tech CEO-investor, he blends operational leadership, venture backing, and discipline to build growth-driven companies.

Raj Jain
Chief Product Officer
Raj Jain is Sift's Chief Product Officer. As a seasoned technology executive, he brings more than two decades of leadership across high-growth companies and venture-backed environments.

Johannes Hoech
Chief Marketing Officer
Johannes Hoech is Sift's Chief Marketing Officer. As a Silicon Valley executive and entrepreneur, he boasts over three decades of experience designing, building, and scaling high-growth tech ventures.

Ada Johnson
Chief Financial Officer
Ada Johnson is Sift's Chief Financial Officer, overseeing strategy and operations. An experienced leader, Ada drives successful fiscal performance and operational excellence at high-growth technology companies.

Tina Liu
Chief People Officer
As Sift's Chief People Officer, Tina Liu leads talent strategy, culture, and organizational development to support growth and employee success, with a strong commitment to diversity and inclusion.

Ajay Gopal
Chief Strategy Officer
Ajay Gopal is Sift's Chief Strategy Officer. As a technologist and PhD, he connects cutting-edge research with commercial innovation in enterprise software.

Jason Fama
SVP, Engineering
Jason Fama is Sift's SVP of Engineering, overseeing platform development and technical innovation. As a founder and CTO of companies like TrampolineAI, he brings startup-scale products to life.

Kevin Lee
Field Chief Technology Officer
Kevin helps customers implement strategies that cross-functionally align risk and revenue programs. Prior to Sift, he spent over 14 years leading various risk, chargeback, spam/scams, and trust and safety organizations at Facebook, Square, and Google.

Brittany Gerths
Vice President, Customer Experience
A Customer Success executive with roots at Intuit and Nokia, Brittany specializes in building scalable CS operating systems that drive retention, expansion, and long-term customer value.

Brent Sapiro
Chief Revenue Officer
Brent Sapiro is Sift’s Chief Revenue Officer. He brings an established track record of driving revenue, scaling operations, building high-performing teams, and delivering exceptional customer experiences.

Our Investors

Our mission is to help everyone trust the internet. Meet the investors driving the future of AI-powered fraud prevention forward and defining how digital businesses grow fearlessly.

Industry Recognition

Our mission is to help everyone trust the internet. Meet the investors driving the future of AI-powered fraud prevention forward and defining how digital businesses grow fearlessly.

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G2 Leader
Products in the Leader quadrant in the Grid®️ Report are rated highly by G2 users and have substantial Satisfaction and Market Presence scores.

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G2 Enterprise Leader
Products in the Leader quadrant in the Enterprise Grid®️ Report are rated highly by G2 users and have substantial Satisfaction and Market Presence scores.

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G2 Momentum Leader
Products in the Leader tier in the Momentum Grid®️ rank in the top 25% of their category's products by their users.

Dare to grow differently.

Flip the switch on fraud-fueled fear. Make risk work for your business and scale securely into new markets with Sift’s AI-powered platform.