The Fraud Platform Teams Trust to Transform Risk into Revenue

Sift’s fraud prevention platform helps teams reduce fraud, protect revenue, and scale operations with automated fraud decisioning and transparent control over every decision.

-1048.7% acceptance rate

-844% reduction in chargebacks

-739% fewer manual reviews

Trusted by 700+ global brands

Overview

The Hidden Cost of Fraud

Fraud impacts the full customer journey, from sign-up and login to transactions, disputes, and post-purchase abuse. What follows is unchecked financial loss, customer frustration, and operational strain.

Many businesses quietly lose up to 3% of e-commerce sales to fraud, while fragmented tools and opaque, outsourced decisioning create blind spots, erode visibility, and slow response times.

The result is lower approval rates, rising manual review pressure, and teams stuck reacting instead of focusing on growth.

The Solution

Sift gives you complete control without the complexity

Five ways Sift transforms how your team fights fraud

Clearbox Control over Risk & Revenue

See and Shape Every Fraud Decision

Gain visibility into the signals, models, and workflows behind every decision so teams can tune automation with confidence instead of relying on a black box.

• Visibility into the data behind each decision
• Real-time control over thresholds, workflows, and friction
• Fewer false positives without sacrificing protection

Hands-On Expertise When You Need It

Partner with Experts, Not Just a Platform

Combine powerful technology with fraud expertise to move faster, stay ahead of emerging threats, and strengthen programs over time.

• Guidance from trust and safety specialists
• Faster operational maturity for lean teams
• Support that helps teams scale without overbuilding internally

Confidence During High Risk Moments

Stay Stable When Traffic, Attacks, and Pressure Spike

Make real-time decisions across the consumer journey while maintaining performance during peak demand and rapidly changing attack patterns.

• Real-time scoring in less than 150 milliseconds
• Continuous risk scoring across account and transaction events
• Confidence at every volume, even as behavior shifts

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Intelligence Beyond Your Own Data

Tap into a Global Fraud-Fighting Network

Benefit from a global data network processing more than 1 trillion events annually. New to you users are often not new to Sift, which means your team starts with more context before making a decision.

• More than 1T annual events processed
• Identity-level context built from broad digital behavior
• Better decisions across markets, industries, and attack types

Efficiency That Improves Accuracy

Automate Routine Decisions and Empower Analysts Where Judgement Matters

Reduce manual review by automating low-risk decisions and giving analysts the context, visibility, and control they need to investigate high-priority cases faster. Built for analyst-driven teams that need speed without sacrificing accuracy.

• Reduce manual review volume
• Apply friction only where risk justifies it
• Give analysts the context to investigate and act faster

Platform Coverage

Cover every stage of the customer journey with fraud prevention that spans fraud types and industries. Sift is analyst-built to address known risk and adapt as industries change and new use cases emerge.

Fraud Types Industries

Payment Fraud

Detect and prevent payment fraud across digital payments.

Account Takeover (ATO)

Protect logins and stop unauthorized account access.

Fake Accounts

Prevent signup abuse, fake accounts, and trial abuse.

E-commerce

Protect digital commerce from payment fraud and account abuse.

B2B Software

Protect subscriptions, customer accounts, and trusted business users.

B2C Software

Secure user growth across signup, login, and subscriptions.

iGaming

Reduce fraud, gnoming, and cash-out abuse in real time.

Travel & Ticketing

Protect high-value bookings without slowing trusted travelers.

Food & Delivery

Stop fraud and promo abuse across fast-moving transactions.

Fintech

Strengthen onboarding, account access, and money movement.

How It Works

A connected decisioning platform that helps teams ingest and enrich data, evaluate risk, automate the right response, and keep improving performance over time.

• Ingest & Enrich Data Collect customer and event data, add global intelligence, and build richer digital profiles across the user journey.
• Evaluate Risk Assess risk using custom, industry, and global models so teams can make more accurate decisions with greater confidence.
• Decide & Act Automate the right response with dynamic friction and decisioning across the entire user journey.
• Optimize & Learn Use reporting, case management, and workflow analysis to reduce manual reviews, improve speed, and refine performance over time.

Complete Protection from Sign-Up to Checkout

Detect and prevent fraud across key moments in the user journey, from account creation and login to payment and post-transaction review, while reducing friction for trusted users.

Account Defense Stop account takeovers, fake accounts, and identity fraud before they hurt revenue or erode customer trust. Learn More

Payment Protection Make real-time fraud decisions that block bad actors and approve more legitimate transactions at scale. Learn More

42% of account takeover (ATO) victims also experience downstream payment fraud.

Proven Results

Real impact for leading digital brands

Frequently Asked Questions

What does the Sift platform help businesses do?

Sift helps businesses reduce fraud, protect revenue, and scale operations with automated fraud decisioning and transparent control over every decision.

How much internal effort does implementation require?

Implementation timelines vary based on integration scope, data readiness, and workflow complexity.

How is the Sift platform different from point solutions?

Sift is built to support fraud prevention across the digital customer journey, combining global data, decisioning tools, workflow control, and analyst support in one system.

How does Sift integrate with existing systems?

Sift is designed to work with existing systems through APIs and configurable decisioning tools, incorporating customer data into the platform without forcing teams to give up control of their workflows.

How does Sift support security and compliance needs?

Sift helps businesses strengthen fraud prevention and risk controls while fitting into existing workflows and compliance programs, supporting needs like stronger account protection and transaction risk analysis.